Case Studies

Problem: MGM College Patna needed a modern, responsive, and user-friendly website to present its academic programs, admission details, faculty information, and college facilities. Students faced difficulties accessing important information and navigating the existing digital platform.

Solution: We developed a modern, mobile-friendly website with clean navigation, organized academic sections, admission information, and online enquiry functionality. The improved design enhances user experience, accessibility, and the college's overall digital presence.

Problem: When Sukrishna Commerce Academy came to Shish Technology, the institute was effectively invisible online — and in a market where students search before they ask, invisible means small. Sukrishna Commerce Academy is a commerce coaching institute in Patna led by experienced CA faculty. The vision was clear: to emerge as one of the top commerce coaching institutes in Patna, a name that students and parents recognise and trust. The academic strength was already there. What was missing was visibility. Outside their immediate circle, very few people knew the institute existed. Almost zero online visibility. Outside their immediate circle, very few people knew the institute existed. There was no integrated digital marketing strategy connecting brand awareness to admissions. Weak website presence. A basic WordPress site with no dedicated commercial pages for commerce coaching courses, weak calls to action, and content that didn't convert visitors into enquiries. Our first audit scored it 14/100 on mobile PageSpeed — main content took 46.5 seconds to load, on the device most students actually use. Poor organic search rankings. Negligible keyword rankings meant students searching for commerce coaching in Patna simply never found the institute. Low local and Google Maps visibility. The institute had virtually no footprint in local search and map results — where "coaching near me" and "commerce classes in Patna" queries are decided, and where the highest-intent enquiries come from. Limited enquiries and lead generation. With no organic visibility, no local presence, and no paid advertising, enquiry flow was restricted to word of mouth. The student base stood at roughly 1,200. Strong competition. Established commerce coaching institutes in Patna already occupied the search results the institute needed to win. No social media presence. Minimal reach and irregular activity — so students and parents researching the brand found nothing that built trust. No measurement. No Google Search Console or Analytics, so there was no way to track traffic, keywords, or conversions, let alone improve them.

Solution: Before execution, we built the strategy and aligned on it in detail with the client. Then we executed every workstream as one integrated programme — fixing the foundation first, then building organic and local visibility, then accelerating with paid and content. Website Development. We redesigned and restructured the website around admissions: high-intent commercial pages for commerce coaching courses, persuasive conversion-focused copy, and strategically placed CTAs. Then we rebuilt loading performance — taking mobile PageSpeed from 14 to 91 , Largest Contentful Paint from 46.5s to 2.4s , and Total Blocking Time from 1,120ms to 200ms — with SEO, Accessibility, and Best Practices scores all in the green. SEO. Technical SEO, on-page optimisation, keyword research, content optimisation, and link building — run on a regular, ongoing basis. Organic search became the long-term engine for admissions enquiries. Local SEO. Google Business Profile optimisation, local keyword targeting, review management, and Google Maps visibility work — so the institute owned its own neighbourhood before competing city-wide, and appeared where "near me" searches are decided. Google Ads & PPC. Targeted, admission-focused campaigns with precise audience targeting, concentrated during peak admission periods to capture demand the moment it mattered. Social Media Marketing. A structured social strategy with regular creatives and content publishing — building brand presence from zero and keeping the institute visible and credible between admission cycles. Content Marketing. SEO blogs, educational content, and admission-related content — building topical authority in commerce education so Google (and students) saw the institute as the definitive answer, not just another option. Online Reputation Management. Review generation and management, brand presence, and business profile upkeep — because for a coaching institute, what parents read in reviews is often the final decision. Performance Tracking. Google Search Console and Analytics configured from scratch, with continuous campaign monitoring, lead tracking, and optimisation — so every decision was guided by clean data, not guesswork. 3. The Results Page Speed Performance Before And After Website Performance Before And After Visibility and traffic Metric Before After (16-month GSC window) Organic search visibility Negligible 1.27M impressions, 10.2K clicks, avg. position 7 Organic growth trend Flat through 2025 Steady climb from early 2026, sharp inflection during July–Sept 2026 admission season Mobile page performance 14/100 (46.5s LCP) 91/100 (2.4s LCP) , CLS 0 Google Maps & local visibility Low Meaningfully improved local presence [add GBP metric if available] Leads and paid performance (Apr 2025 – Nov 2026) Before After Metric Result Ad impressions 6,542,690 Clicks 349,471 Avg. CPC / CTR ₹1.48 / 6.08% Total leads generated 1,122 (190 + 932 across segments) Qualified leads 810 — a 72% qualification rate Average Cost Per Lead ₹12.93 Geography All Bihar, concentrated in Patna Brand and business outcomes Student base grew from ~1,200 to 25,000+ Improved keyword rankings across commerce coaching searches in Patna Increased student enquiries and admission leads across organic, local, and paid channels Brand awareness built from zero into a regular, growing presence across digital platforms A stronger, defensible online position in Patna's commerce education market Direct attribution of admissions to paid campaigns was not tracked — an offline conversion tracking setup is the clear next step, and one we now recommend to every education client. The Optimisation Story The challenge: High competition on educational keywords and generic searches in the Patna market drove up initial CPCs through irrelevant clicks and wasted budget. In local education auctions, the enemy isn't just competitors — it's your own unfiltered spend. The strategy — Search Terms Audit (Wasted Spend Filter): regular audits of the actual queries triggering ads; continuous negative keyword optimisation; hyper-local geo-targeting on Patna and high-intent Bihar catchments; and seasonal budget concentration around admission windows. The achievement: We filtered out irrelevant traffic and reached high-intent students actively looking for commerce coaching — turning a wasteful auction into a predictable lead machine at a ₹12.93 average CPL, with nearly 3 in 4 leads qualifying. Why It Worked: Two Strengths Combined On the ground: Sukrishna's CA faculty and teaching experience — what students trust. Online: Shish Technology's 14+ years of digital marketing experience — making that trust visible and discoverable at the exact moment of search. Great teaching without visibility stays small. Visibility without teaching quality cannot retain students. Together, they scaled. Key Takeaways Strong teaching needs strong visibility. A great institute is invisible if students cannot find it. Fix the foundation first. Tracking, speed, and conversion-focused pages made every later rupee work harder — a 14/100 site would have wasted both SEO effort and ad spend. Own your locality before the city. Local SEO and Maps capture the highest-intent enquiries first. SEO and PPC work best together. SEO builds the lasting asset; ads capture demand at admission peaks. Wasted spend is the enemy, not competition. Systematic search-term auditing beat high CPCs without outbidding anyone. Consistency compounds. Nineteen months of regular SEO and content delivered growth one-off campaigns never could. Work With Us Shish Technology is a Patna-based digital marketing and SEO agency helping education brands and local businesses grow through SEO, Google Business Profile optimisation, PPC, and content strategy. See the result: sukrishnacommerce.com

Problem: Listing 17,000+ colleges, 900+ courses and 480+ entrance exams meant handling a huge volume of data on a new website. Every college needed its own accurate profile with fees, courses, cutoffs and reviews, and the data had to stay consistent, free of duplicates and up to date. At this size, even small mistakes multiply across thousands of pages and create thin or duplicate content. A site this big also has to load fast and stay easy for Google to crawl, otherwise most of its pages never get indexed or ranked.

Solution: Development: a fast, structured platform Shish Technology built the website from scratch on a modern Next.js front end, backed by a separate API for college data and images. This kept pages fast and let us manage thousands of records without slowing the site. Key features we developed: College profiles with fees, courses, cutoffs, reviews and photos in a consistent layout. Compare Colleges , so students can weigh options side by side. College and Rank Predictors for JEE Main and NEET, with GATE and CLAT planned. Exam, course and news hubs that connect related information in one place. Free and personalized counselling forms placed across the journey to capture high-intent leads. Images are served in optimized WebP format, and the layout works smoothly on mobile, where most students browse. SEO: structure first, then content We treated SEO as part of the architecture, not an afterthought. Technical foundation Clean, readable URLs such as /colleges/college-name-city , with one canonical URL per page. Complete meta titles and descriptions, plus Open Graph and Twitter card tags for better sharing. Structured data (schema) defining the brand as a WebSite and Organization, linked to its verified social profiles. Internal linking from the homepage into colleges, courses, exams, predictors and news, so crawlers and students can reach deep pages easily. Landing pages for high-intent searches Dedicated pages such as MBBS Admission 2026 target students who are ready to act, combining fees, cutoffs, seat information and counselling updates on one page. Content strategy NEET UG counselling articles were fully rewritten and kept current, with proper meta tags and slugs. A 19-topic pillar-and-cluster framework was built around the Bihar Student Credit Card (BSCC) update, covering a topic many students search for with little reliable content available. Overlapping topics were flagged early to avoid keyword cannibalization. Ongoing monitoring We track performance in Google Search Console and GA4, review click-through rates on exam-date content, and refine titles and snippets based on real query data. As the site grows, crawl health and clean data remain a continuing priority.

Problem: Limited online visibility and competition in the education space made it difficult to reach more students digitally.

Solution: We used SEO, GMB optimisation, Google Ads, lead generation, and social media marketing to strengthen its digital presence.