We’ve all heard the buzz about how digital marketing is a game-changer. SEO, and social media for a wider reach, PPC ads, and whatnot. But let’s admit, that keeping up with the constant fluctuations in market behavior and shifting interests is like hitting a moving target.
For colleges and universities, this means that the strategies that worked last year may not cut it anymore. So, what’s new in the world of digital marketing, and how can colleges stay ahead of the curve in 2024?
Here are some fresh strategies that can help colleges stand out and connect with their target audience more effectively.
Table of Contents
1. Personalizing student experiences
In 2024, making things personal is really important. Colleges should use AI (Artificial Intelligence) and machine learning to create experiences that feel tailor-made for each student. This isn’t just about using their name in an email—it’s about really understanding what they like, what they need, and even what they might want in the future.
Now, how to Do It:
- Use AI to study how students interact with the college’s website, social media, and emails, then create content just for them based on that information.
- Develop tools that can guess what programs a student might be interested in and show them related information.
- Use AI chatbots to answer students’ questions in real time, making the conversation feel more personal.
2. Campus Tours
Virtual reality isn’t just for video games anymore—it’s a great way to show off a college campus. VR campus tours let students, especially those who live far away, explore a college without leaving home. This kind of experience can be a huge help in recruiting new students, giving them a real feel for the campus, much better than just looking at pictures.
How to create it:
- Create a campus tour video that shows important parts of the campus, like dorms, classrooms, and places where students hang out.
- Add interactive features so students can click on spots to learn more or even talk with current students and teachers.
- Offer these campus tours videos on the college’s website and promote them through emails and social media.
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3. Using Blockchain for Transparent Admissions
Blockchain technology is a new way of thinking about keeping data safe and honest. It has big potential in education. Colleges can use blockchain to keep student records and manage the admissions process in a secure way that students and their families can trust.
How to Do It:
- Use blockchain to store and verify student records and transcripts, making sure everything is correct and secure.
- Create a blockchain-based system where students can see the progress of their application in real time, making the process more transparent.
- Promote the use of blockchain in your marketing materials as a modern approach to secure and transparent admissions, showing that your college is ahead of the curve.
4. Marketing Focused on Sustainability
In 2024, many students care a lot about the environment. Colleges that can show they are serious about sustainability will attract these eco-friendly students. This isn’t just about having a few green programs; it’s about making sustainability a big part of the college’s identity and showing this in an honest way.
How to Do It:
- Develop and promote programs that align with global goals, like reducing carbon emissions or using more renewable energy on campus.
- Create content that shows off the college’s efforts in sustainability, from eco-friendly buildings to research in green technologies, and share this on all digital platforms.
- Get students involved in sustainability challenges or projects and highlight these in your marketing to show the college’s commitment to making a difference.
5. Creating Online Learning Communities
The old classroom model is changing, and colleges need to keep up by creating online learning communities. These communities are more than just online courses—they are places where students can interact, work together, and learn from each other, no matter where they are.
How to Do It:
- Develop platforms where students can work on projects together in real time, join discussions, and access resources online.
- Partner with international universities to create joint online programs, offering students a global perspective and the chance to work with peers from around the world.
- Use digital marketing to promote these unique learning opportunities, focusing on the global and collaborative nature of the college’s programs.
Conclusion
If you’re thinking about bringing these advanced digital marketing strategies to your college, look no further than Shish Technology. With over 13 years of experience in the field, Shish Technology specializes in giving your website a fresh, modern look that not only appeals to your target audience but also enhances the overall user experience. They understand the unique needs of educational industry and know how to create a digital presence that resonates with both students and faculty alike.
Shish Technology has a team of professionals who are dedicated to helping your college stand out in an increasingly competitive market. They bring creativity, technical know-how, and a deep understanding of digital trends to the table, ensuring that your college’s online presence is not only up-to-date but also forward-thinking. So, what are you waiting for? Contact us today!