Google Analytics 4 (GA4) is the next-generation analytics service designed for future-proof business measurement across websites and apps. Operating on an event-based data model rather than session-based tracking, GA4 provides machine-learning predictive metrics, cross-platform customer journey tracking, and native BigQuery export capabilities.
Shish Technology implements comprehensive GA4 measurement protocols, custom event tracking, e-commerce transaction funnels, and executive Looker Studio reporting dashboards.
